THIS IS WHO I AM.

I am Jacob Zhaokang Li (李兆康) .

graduate from Swinburne University OF TECHNOLOGY with a Bachelor’s in UX Design FROM MELBOURNE.

Do I like design? Of course I do.

I like design that makes sense, feels good, and tells a story, the kind that quietly improves your day without shouting for attention.

I’ve worked across UX, branding, and product design, creating experiences that blend research, motion, and personality.

My process lives somewhere between structured chaos and pixel perfection.

I like building things that just feel right when you use them.

When I’m not designing, I’m probably doing something else.